The Mighty Message
Audience is Hero!
In Resonate, Nancy Duarte offers this communications nugget: “You are not the hero who will save the audience, the audience is your hero.” This shifts how we understand our role can transform our ability to connect with supporters. Challenge your audience to embark on a hero’s journey—and then provide some help for that journey.
Mission Statements that Don’t Suck!
This short video from Dan Heath should inform all of our messaging.
The Power of Naming
A new practice starts somewhere. It’s then shared among neighbors, at conferences, in blogs or books. It begins to take root, and someone along the way gives it a name that sticks: slow food, cage-free eggs, fallen fruit, food miles. Says Douglas Gayeton: “If you learn one word you can actually shift people’s consciousness, you can entire industry.”