ABOUT THE AUTHOR

Cosmorock’s First Curator and a leader in nonprofit strategy and marketing, Tom Peterson headed marketing and communications at Heifer International for almost two decades. Under his leadership annual marketing revenue grew from $3 million to $90 million. Peterson taught marketing for nonprofits at the Clinton School of Public Service in Little Rock for 15 years and managed communications for Stakeholder Health. In the 1980s, he edited Seeds, a magazine about U.S. and world hunger.

Here are Peterson’s “things to think about” if you want to change the world:

The call for audacity • The power of a bold goal • How ideas emerge and spread • The daily slog • How to grow your cause • Creating a mighty message • Brands, names, symbols • Exploring growth possibilities • Finding and creating community • And taking on the ogres that guard against progress